Profilbild von Caterina Carraro Expert Product and Brand Designer aus Berlin

Caterina Carraro

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Letztes Update: 22.03.2024

Expert Product and Brand Designer

Firma: - Y -
Abschluss: SID Scuola Italiana Design
Stunden-/Tagessatz: anzeigen
Sprachkenntnisse: englisch (verhandlungssicher)

Dateianlagen

CaterinaCarraro-CV-2024_220324.pdf

Skills

UI/UX, Design System, Branding, data visualisation, Visual Design, Pitch Deck, Icon Design, WebDesign, UX research, 3D Modelling, Invision, Sketch, Figma, Usability

Projekthistorie

07/2022 - 12/2022
Senior Art Director - Freelancer
Adjust GmbH (Marketing, PR und Design, 5000-10.000 Mitarbeiter)

I am working on the design system, UI/UX and visual contents of the Adjust Help Centre,
an essential platform that connects marketers, developers and partners to the company’s products. Working in Figma I produce new Icons, Infographics and Illustrations. Together with PM I‘m redesign the UI/UX of the Help Center for accessibility and usability.


03/2022 - 10/2022
Expert UI/UX Designer - Freelancer
Fressnapf Tiernahrungs GmbH (Konsumgüter und Handel, >10.000 Mitarbeiter)

I worked as Expert UI/UX designer supporting the in-house Tracker product team, part of the ideation department. Together with Sales, PM and Designer Leader, following the existing brand guidelines, I worked 360 degrees on the product and its ecosystem of assets: UI/UX design for the app, Icons and components design, UI migration from Sketch to Figma, Newsletter Campaign, Banners, ADV, Offline printed materials, Landing Pages, Help Center, Chatboat styling and integration, Beta community research and concept.


01/2022 - 03/2022
Brand and UI Designer - Freelancer
Nuvo SaaS (Internet und Informationstechnologie, 50-250 Mitarbeiter)

I‘ve been planning and facilitating workshops while executing the Branding project closely with stakeholders. Main tasks and strategy: Stakeholders interview, Competitors analysis. Brand Personality ideation and execution of the brandkit, the website and PPT master.


01/2017 - 12/2020
Expert Product and Brand Designer
Billie GmbH (Banken und Finanzdienstleistungen)

I've been the only designer for 3 years, then the team grew to 4 designers.

My turnover at Billie:
2017, Designing the Startup Portfolio:
- First product MVP (a Fintech webapp)
- UI/UX of the Public website www.billie.io
- Assets for advertising campaigns and corporate materials

2018-2020, Designing the Core Product:

I was part of an IT team, working in AGILE and closely with a PM I developed
strong skills in Design Thinking methodology, UX research and Usability Tests.
Prototyping and designing a crafted design system of components and all the new features.

2019, the 36m Pitch Deck:
I worked with stakeholder on a Pitch Deck that supported us gaining 36m as Serie B of investments.

2020, Rebranding the company and Employer Branding:
I redesigned the Look&Feel of the brand, the Usability (navigation) of the public website www.billio.io
and new Product Identities. Rollout phase: New style guidelines that


11/2016 - 11/2020
Product and Pattern Design
EDG Enzo De Gasperi (Sonstiges, 1000-5000 Mitarbeiter)


01/2015 - 12/2017
Senior UI/UX and Visual Designer
Freelancer UI/UX and Visual Designer


Reisebereitschaft

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Profilbild von Caterina Carraro Expert Product and Brand Designer aus Berlin Expert Product and Brand Designer
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