Digital Marketing, Content & Experience Freelance

Co-founder at COOLS | Contemporary Objects Of Love 
08/2019-present, furniture brand

Freelancer Strategy & Consulng
08/2018-present, references upon request

Senior Associate Strategy & Consulng
08/2017-07/2018, Publicis.Sapient (Berlin)

• Facilitated service design/design thinking workshops including customer journey and stakeholder mapping, persona development, empathy, touchpoint and opportunity mapping to define value-added services and content for a large mulnaonal FMCG product company
• Applied service design: from exploration to pilot/MVP design and validation/ testing within an agile work set-up for a new product category of a Fortune 500 tobacco company
• Parcipated in various pitches focusing on experience strategy (UX/CX), social media strategy and content marketing strategy for leading German and international Automotive and Consumer Product corporations
• Developed a digital business transformation approach that was presented to and approved by the board of a leading German personal care manufacturer

Associate Marketing Strategy & Analysis / Strategy Assistant to Continental Europe MD 
12/2015-07/2017, Publicis.Sapient (Munich)

• Co-steered the merger of SapientNitro and Razorfish in DACH
• Drafted weekly revenue forecasting report to EMEA leadership
• Generated/organized press articles, POVs, partnerships and events to strengthen company market position
• Supported the management in conceptualizing and executing operational and
strategic initiatives
• Planned and prepared leadership workshops and content

PR Assistant
01/2013-08/2013, K-MB (Berlin)

• Developed communication strategies for product launches and collaborations (e.g. JAWBONE)
• Conceptualized and executed various events (e.g. BoConcept)
• Secured editorial coverage by generang press releases and handling media relations