CRM Project Manager, B2C, Digital Marketing

Lausanne  ‐ Vor Ort
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Schlagworte

Beschreibung

CRM Project Manager, B2C, Digital Marketing, project management methodologies.

We are urgently seeking a CRM Project Manager for a 6 month project near Lausanne.

The role will be to Identify and represent markets' requirements to the IT integration partner on two key tools: consumer centric data base (Microsoft solution) and campaign management tool (Neolane) as well as the analytics stream that provides support with measuring the business impact of CRM programs.

Give functional requirements to enhance the tools
Segment process model / Process Mapping
Identify, design and validate business processes, capture best practices from the markets
Act as community manager on Chatter to facilitate collaborative work between markets
Participation to the validation of the Core Model with markets and governance group. This also includes the testing of new application functionalities
Facilitate market adoption by validating training materials and participating to initial training sessions
Provide input and validate briefing and communication contents for CRM program management

Knowledge;

CRM Expertise in multi-channel Direct Marketing processes, especially data bases and Neolane implementation
Knowledge of project management methodologies - Must Have
Significant experience in B2C and Digital Marketing - Must Have
FMCG experience - Nice to Have, Team Management - experience in putting a service delivery.
Start
07/2013
Dauer
6 months
Von
Proteus Europe
Eingestellt
29.06.2013
Projekt-ID:
558791
Vertragsart
Freiberuflich
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