Beschreibung
We're looking for a Marketing Science Lead to join our Measurement Team!
What you'll do:
Be the primary driver of performance improvement across some of our top advertisers through a mix of learning-agenda strategies, experimental design, causal analytics, and ads efficacy 0solution prototyping
Lead measurement, research, and learning plans for key clients in support of their media objectives and the long-term growth of the partnership
Develop a strategy, prioritization, and roadmap for ads measurement and insights product for your industry or verticals.
Work closely with Product and R&D teams to identify, prototype and scale new solutions or capabilities for the broader Marketing Science team
Lead the scoping and development of custom multi-study meta analysis in partnership with Data Science and R&D to understand the relative impact of different marketing strategies across digital platforms and media
Build measurement capability and advocacy across your vertical and with cross-functional partners
Knowledge, Skills & Abilities:
Ability to structure and conduct analyses to generate insight and recommendations
Clear and concise communication; comfortable with presenting insights and recommendations to senior stakeholders
Understanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystem
Subject matter expertise in at least one of the following areas; conversion lift, brand lift, or econometrics modelling
Understanding of applied statistics including sampling approaches, causal modelling, time series analysis, and data-mining techniques
Proficiency with advanced analytical tools (eg SQL, R, SAS)
Access, analyze, interpret, and communicate ads performance insights using a wide range of standard data science tooling
Understanding of the vertical needs and ability to creatively apply measurement solutions and insights in a way that improves advertiser performance and the value-proposition
A strong understanding of digital advertising and measurement ecosystem
Please visit our website to find out more about our Key Information Documents. Please note that the documents provided contain generic information. If we are successful in finding you an assignment, you will receive a Key Information Document which will be specific to the vendor set-up you have chosen and your placement.
Computer Futures, a trading division of SThree Partnership LLP is acting as an Employment Business in relation to this vacancy